Product Marketing Manager

 GoFormz – San Diego, CA

Job Description

We are looking for a top-notch Product Marketing Manager to design and execute product positioning, messaging, promotion and packaging. The Product Marketing Manager will have a deep understanding of the GoFormz product, our user personas, and the digital forms competitive landscape. Working closely with the Product and Marketing teams, the Product Marketing Manager will develop product positioning and messaging informed by user research, market and competitive insights, and product understanding.

Your responsibilities will include:

• Deliver new product offerings to the market
• Collaborate with the Product team to design, execute, and measure product launches and go-to-market plans strategies
• Develop product positioning and messaging informed by user research, market insights, and product understanding
• Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research
• Collaborate with the Product team to communicate the value of new products and services to Sales and Customer Success teams
• Create product-centric content such as case studies, videos, website copy, webinars, and blog posts
• Gain insight into customer use of current products, untapped opportunities, and buyer personas
• Define pricing and go-to-market strategies
• Collaborate with other departments (sales, support, and product teams) to deliver product-related content to leads and customers

What we're looking for:

• BA/BS degree
• 5+ years of product marketing experience, preferably in SaaS
• Outstanding communication, presentation, and leadership skills
• An excellent writer able to adapt communication to best reach, engage users (our user segments range from field workers to CTOs)
• Have a great sense of humor and are excited about working at a startup
• A data-oriented marketer with a knack for translating insights into meaningful content optimizations
• Deeply understand how to scope and execute marketing strategies needed to reach different customer segments
• Experience driving campaigns across a variety of growth channels (e.g. email marketing, in-product messaging, video, and beyond)

Nice to have:

• Design tools and video production skills/experience

Location, Commitment, and Salary:

• Hybrid/remote option available
• Permanent full-time position Monday-Friday
• Salary: $80,000-$100,000 DOE

What's it like to work at GoFormz?

• We pay well – at or above market. Plus, you’ll get equity in the company.
• Employee medical and dental paid by the company; you just cover vision.
• 4 weeks (160 hours) accrued paid vacation in your first year.
• 401(k) with company match
• Options to work from home or from our vibrant office in downtown San Diego where we provide complimentary parking or a monthly MTS pass.
• We care about your physical health. Our office is equipped with automatic sit/stand desks, plus you’ll get a company-paid membership to the Broadway Athletic and Swim Club located in the same building.
• Everyone has the best hardware for doing their particular job. You tell us what that is.
• We have a fantastic team that gets stuff done and is fun to work with!
• The environment is fast-paced, so you will see the results of your work immediately.
• You will have plenty of opportunities to use and learn cutting-edge technologies.
• Tuition reimbursement program.
• Partially paid maternity/paternity leave.

The bottom line…

If you love working in a fast-paced and collaborative environment; have a passion for helping customers and internal staff; are great at solving complex problems and have a “can do” attitude – We want you!

About GoFormz, Inc.

GoFormz is the leading digital forms solution for businesses of any size and industry to digitize their forms and related processes, resulting in significant savings and more productive operations. GoFormz’s Cloud-based platform allows users to create, customize, and manage digital forms. These forms can capture information, automate workflows, and improve business workstreams. Users can create electronic versions of their existing paper forms and documents making it easier to gather and analyze data digitally. GoFormz is backed by leading venture capital firms, including Cloud Apps Capital Partners, Glynn Capital, and Shasta Ventures.

GoFormz, Inc is an Equal Employment Opportunity employer. Please no H-1B applicants at this time.